May 08, 2022
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Then the rest will follow. 2. Forget completeness Country Email List Catchy content starts with a clear goal. A target. Keep that goal in mind when you create content. If you are dealing with a complex text about the new pension system, you will probably be inclined to give a lot of explanation. Explanation is also important, but keep checking whether it Country Email List contributes to your goal. Is it really relevant for a reader to know exactly when a particular law came into effect? Refer to other article For additional explanation, you can link to another page on Country Email List your website. Or you can save your explanation for the next article. This way you layer your content and avoid Country Email List lengthy texts. Tip: include your client in such decisions. I myself notice that a text often becomes more complicated and longer due to the feedback from my customer. You avoid this by being Country Email List clear about your goal in advance. 3. Use emotion in your text I write articles for a pension provider about the Amounts at once, which will probably come into effect on 1 January 2023 and is Country Email List part of the new pension system. Not very exciting, indeed. But a lump sum basically just means that you can withdraw 10% of your pension in one go. You can, for example, travel with it, or renovate Country Email List your house. See, that already sounds a lot more appealing. So I let people say what they would do with such a lump sum. And I add some feeling to that. For example: “With 10% of my pension Country Email List I would make a gift to my children. So that they might one day buy a house. That's Country Email List so hard these days. I can help them a little with a donation. I think they really deserve that.” Also read: How to ensure more money in the drawer with one sentence 4. Keep your mother or neighbor in mind Creating content is empathetic work. You have to put yourself well in your target groups. What do they want to know.